![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/b4d3def65180ae89374b7521_rw_1920.jpg?h=c1a49530e5472a4483d1d8ed7b748ded)
From a TVC detailing the specific utility value of the 2016 Ford Ranger, we wanted to ‘big up’ the key features for a more seamless fit on Instagram.
So we chopped it into digestible 15-second sizes
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/abd2f891d21bbd0fdd157df2_rw_1920.jpg?h=7e11e2b4447a157894e1ffb5974ffca1)
We then added some script and soundtrack, and ended up with something special.
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/26652219315fda40fd26479b_rw_1920.jpg?h=54296738b165fcddf1f9c4bffd11366f)
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/99cdf3e531e2abadcfe14661_rw_1920.jpg?h=666eda487a5935127d041f832edd1d21)
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/8b98fb3a041fe91588af1ca7_rw_1920.jpg?h=6d8dc2a9599e5a78ef02347fece73c7f)
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/c928ce70a231328e15ccfb66_rw_1920.jpg?h=f3d337bcb83df9d243cbe89d467c0ef1)
![](https://cdn.myportfolio.com/27e26894bcd0c47efe6e2a145a1638f6/8b4b0a694972ce538af21247_rw_1920.jpg?h=2fc70ea7713a20402c153ba11c52a1fd)