
BRIEF
How do we convince the world that Dubai, a major city in the
ill-percieved Middle East, is safe - even for women?
How do we convince the world that Dubai, a major city in the
ill-percieved Middle East, is safe - even for women?
WHAT RAN
We got Lily Collyer, a Dubai-based running influencer, to do
a 42-kilometersolo marathon - at 3 AM.
No closed roads | No security escorts | Everything LIVE on her TikTok
We got Lily Collyer, a Dubai-based running influencer, to do
a 42-kilometersolo marathon - at 3 AM.
No closed roads | No security escorts | Everything LIVE on her TikTok



